Gateway Casinos & Entertainment is the casino operator constantly seeking new opportunities for development and expansion evident by its latest announcement. The Canadian leader inked a partnership with the NFL to be the official national land-based casino partner of the NFL in Canada.
In addition to that, the premium casino complexes across the country are going to be the exclusive sponsor of the widely popular NFL Fantasy App. In order to remain as relevant as possible and compete well with rival gaming brands, Gateway Casinos is willing to go above and beyond.
The casino operator also listens to its customers’ preferences and takes them into account, as this would guarantee their support down the road. The NFL would now have its exclusive presenting sponsor in Canada. MATCH Eatery & Public House, the signature dining location adjacent to Cascades Casinos across the country would promote the NFL Fantasy App.
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Gateway Casinos confirmed that according to the conditions of the arrangement, the casino operator would have the right to put to good use the National Football League trademarks. This includes the signature brands Starlight Casino, Cascades Casino, and Playtime Casino. Moreover, the casino operator would also have the right to promote the NFL at Grand Villa Casino and Casino Rama.
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Gateway Casinos across the provinces will also be part of this arrangement, as they are also a focal point of its business strategy. This is a milestone agreement between the two giants, as the casino operator is the first Canadian brick-and-mortar casino partner of the NFL. Carrie Kormos, Chief Marketing & Communications Officer at Gateway Casinos, expressed her excitement to bring Canadian players closer to the exciting NFL offerings.
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This agreement was announced just in time for the upcoming NFL season that launches September 5 with the NFL Kickoff Game with the Chicago Bears hosting the Green Bay Packers. This season is about to span all the way to December 29. This year marks a special 100th season of the NFL with memorable celebrations and collaborations.
September 5 Greenlights Action
Singing the partnership at such a crucial point of the NFL’s history is a proud moment for Gateway Casinos. What is projected to enhance the experience further is the introduction of the NFL Draft, Pro Bowl, and Super Bowl events to the Canadian market.
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Over the next few years of operation, the casino locations and their dining areas would be transformed with promotional signs showcasing entertainment opportunities. The MATCH Eatery & Public House locations would launch the campaign with the NLF Fantasy Draft and become the one-stop-shop for the days with special NFL events.
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Players are projected to enjoy both the interactive atmosphere and the delicious game-day food offered by the premium dining locations. August 8 saw the start of the NFL Fantasy draft that would continue until September 6. August 22 is projected to see the Official Kickoff Tailgate Party at Casino Rama. Fans will have the chance to celebrate the partnership and watch the Oakland Raiders host the Green Bay Packers in Canada.
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